Your business model and positioning
How We Get You Ranking (And Keep You There)
Our proven 3-phase system: Build your site in 14 days. Setup SEO for ranking. Then optimise every month for growth. See results quarterly.
Why You Should Care About This Process
Most agencies build and disappear. Our process is designed to get results and keep delivering them.
90%
Client Retention Rate
Over 7 years, we've kept 90% of clients. Most web design agencies replace 60-75% of their customers annually. We don't.
5 Years
Average Client Lifetime
Our websites keep working harder as your business grows. Clients stay because the site evolves with them.
Month 1
ROI Possible
Some clients see ROI immediately. Most see full ROI within 6 months as rankings build and leads flow. Your investment starts paying for itself.
Built to Convert. Not Just to Look Pretty.
Every site is architected by a proven digital marketer, not a WordPress template copier.
Psychology-Driven Design
Your site is architected around conversion psychology. Where buttons go. What colour they are. How copy flows. Every pixel has a purpose. We don't just build sites. We build sales machines.
Digital Marketing Foundation
Built by digital marketers who've scaled businesses, not web developers copying templates. We understand what actually converts because we've done it ourselves.
Lead-Centric Architecture
Every page is designed to capture leads. Contact forms placed strategically. Chat widgets deployed for immediate engagement. CTAs written to convert. Your site exists to generate business, not win design awards.
Phase 1: Plan, Build & Launch (14 Working Days)
From meeting you to your site going live. 14 working days, subject to client collaboration availability.
Day 1-2
Day 1-2
Discovery Call & Next Steps
Initial call to understand your business, goals, audience, and expectations. If it's a fit, we move forward and you gain access to our project portal.
Outcome: Project initiated, portal access live
Day 3-4
Day 3-4
Market Research & Design Strategy
While you're running your business, we conduct deep research into your niche and what converts. We develop the strategic direction for ONE conversion-optimised mockup.
Outcome: Design strategy locked in
Day 5-6
Day 5-6
Niche-Specific CRO Homepage Mockup
Time is money, so we don't overwhelm you with endless versions—we build ONE strategic mockup which is designed specifically for YOUR niche using conversion psychology and proven patterns.
Why one mockup, not three? Three mockups = three compromises. One mockup = strategic conviction. After researching your market, we recommend THE approach that will convert best.
Outcome: Approved mockup ready for build
Day 7-12
Day 5-6
Professional Build & 3 Revision Waves
Our developers build your site with clean, optimised code. You get 3 comprehensive revision waves to request ANY changes until perfect.
The 3 revision waves include:
Outcome: Fully functional, client-approved site ready to launch
Day 13-14
Day 13-14
Launch & SEO Foundation Setup
Your site goes live to the world. We set up the technical SEO foundation so Phase 2 (SEO setup and ranking) can begin immediately.
Outcome: Live, secure, optimised website ready for SEO ranking work
14 working days assumes consistent client collaboration. Delays in feedback or approval may extend timeline by 1-2 days. This is a partnership—we need your quick reviews to keep momentum.
Phase 2: SEO Setup & Ranking (Weeks 3-12)
Your site launches in Phase 1. Phase 2 optimises it for Google Maps ranking across your service area. This is where results happen.
Ranking results vary significantly by niche, location, and competition. These are typical examples. Your results will depend on your market, business type, and service area size.
Watch Ranking Improvement in Action
This shows real progression from poor positions (orange/red) to dominant positions (green).
Cardiff & Surrounding Areas - Local Ranking Heat Map
Auto-playing ranking progression animation
Weeks 1-2
Technical SEO Foundation
Backend setup that Google crawls. This invisible foundation is critical for ranking.
+ 1 more
Site technically optimised for Google indexing
Weeks 2-4
Google Maps Optimisation
Critical for local ranking. Your business gets verified, optimised, and ready to rank across your service area (up to 50+ mile radius depending on business type).
Local ranking foundation established
Weeks 4-6
Keyword Research & Integration
We research 10-20 keywords your customers actually search for in YOUR market. Then we integrate them naturally into your site.
Site optimised for keyword targeting
Weeks 6-9
Initial Ranking Progression
By week 6-9, you'll typically see keywords starting to rank. Rankings continue climbing as we refine and as your domain ages.
Momentum building
Weeks 6-12
Review Generation System
Reviews are critical for local ranking. We set up the system and you start collecting them from happy customers.
Review momentum started
Weeks 6-12+
Continuous Ranking Optimisation
During these weeks, we're continuously refining based on ranking data. This is where the real SEO work happens—data-driven adjustments.
Rankings climbing consistently, leads increasing
By the end of Week 12, most clients see strong ranking presence in their service area. Some niches rank by week 6-8. More competitive markets might need 12-14 weeks. This is normal and expected. We report monthly so you see the progress.
Weeks 1-2
Professional Website
Backend setup that Google crawls. This invisible foundation is critical for ranking.
+ 1 more
Site technically optimised for Google indexing
Weeks 2-4
Google Maps Optimisation
Critical for local ranking. Your business gets verified, optimised, and ready to rank across your service area (up to 50+ mile radius depending on business type).
Local ranking foundation established
Weeks 4-6
Keyword Research & Integration
We research 10-20 keywords your customers actually search for in YOUR market. Then we integrate them naturally into your site.
Site optimised for keyword targeting
Weeks 6-9
Initial Ranking Progression
By week 6-9, you'll typically see keywords starting to rank. Rankings continue climbing as we refine and as your domain ages.
Momentum building
Weeks 6-12
Review Generation System
Reviews are critical for local ranking. We set up the system and you start collecting them from happy customers.
Review momentum started
Weeks 6-12+
Continuous Ranking Optimisation
During these weeks, we're continuously refining based on ranking data. This is where the real SEO work happens—data-driven adjustments.
Rankings climbing consistently, leads increasing
By the end of Week 12, most clients see strong ranking presence in their service area. Some niches rank by week 6-8. More competitive markets might need 12-14 weeks. This is normal and expected. We report monthly so you see the progress.
Phase 3: Ongoing Optimisation & Growth (Month 4+)
Your site keeps working harder every month. This is where the partnership becomes truly valuable.
What Happens Every Single Month
Monthly Reporting
On the first of each new month, you get a detailed report showing exactly what happened and what's next.
Continuous Optimisation
Behind the scenes, we're constantly improving your site based on real ranking and traffic data.
Technical Maintenance
Your site stays secure, fast, and reliable. We handle all the technical work so you focus on business.
Quarterly Strategy Reviews
Every 3 months we review performance and plan growth. Your site evolves as your business evolves.
All of this is included in your £299/month fee. No hidden charges. No surprise add-ons.
Your investment is protected. Your site gets smarter every month.
Your First 12 Months: Quarterly Progression
This aligns with your 12-month service agreement. See the progression. See the compounding value.
Ranking results vary significantly by niche, location, and competition level. These are typical examples. Your market is unique. We'll discuss realistic expectations for YOUR specific situation.
Months 0-3
Foundation & Initial Rankings
Site launches and SEO setup begins immediately.
First month might feel slow as site indexes. By month 2-3, you'll see Google picking up your keywords and first organic visitors arriving. Don't panic if rankings aren't #1 yet—this is normal.
Months 3-6
Momentum Building
Keyword rankings climbing steadily with growing domain authority.
By month 6, most clients see clear ROI. You're regularly getting leads from Google. This is when conversations shift from 'is this working?' to 'how do we scale this?'
Months 6-9
Strong Presence Established
Majority of keywords in top positions with consistent lead flow.
By month 9, you're seeing consistent business from Google. The leads are predictable. Your phone is ringing. Competitors are noticing.
Months 9-12
Established Market Position
Dominant market presence with predictable lead generation.
By month 9, you're seeing consistent business from Google. The leads are predictable. Your phone is ringing. Competitors are noticing.
Real Example: Hearing Clinic Cardiff
0
Month 3 Inquiries
→ 5-6 new patients
0
Month 6 Inquiries
→ 11-12 new patients
0
Month 9 Inquiries
→ 17-18 new patients
0
Month 12 Inquiries
→ 21-24 new patients
Cost per new patient: Dropped from £125 (Month 3) to £45 (Month 12)
Annual patient value: £90,000+ (21 new patients × £4,200 average patient lifetime value)
Website ROI: 72:1 return on investment
“It was a no-brainer to stay beyond 12 months, because the ROI is undeniable.”
— Louise Moss, Founder
"A plumber in a rural town sees results faster than a consultant in central London. Both are normal."
"Month 3 might feel slow. By month 6, you'll see the value clearly."
"At month 12, your agreement transitions to rolling month-to-month. 90% of clients stay because the ROI is undeniable."
Here's Exactly What's Included
This is what £299/month covers. Every feature. No hidden costs.
Professional Website
Google Maps Ranking
Lead Capture & Support
Monthly Reporting
Ongoing Optimisation
Expert Support
Why This System Works (And Others Don't)
Strategy First
We don't just build websites. We build websites FOR YOUR MARKET. Keyword research. Competitor analysis. Psychology-driven design. Every decision is backed by data about your actual customers.
Continuous Optimisation
Traditional agencies build a site and disappear. We keep working. Monthly reporting. Ongoing adjustments. A/B testing. SEO refinement. Your site gets SMARTER every month as we learn what works.
Aligned Incentives
We only win when YOU win. Monthly model means we're invested in your success. Bad results? We keep working. Your success IS our success. That alignment matters.
How It Works Questions
How long does the entire process take?
From first conversation to live website: 14 working days total (subject to your collaboration availability). Days 1-2 close and discovery. Days 3-4 plan and research. Days 5-6 design mockup. Days 7-12 build and 3 revision waves. Days 13-14 launch and SEO foundation setup. After launch, Phase 2 (SEO ranking setup) takes weeks 3-12. Phase 3 (ongoing optimisation) begins month 4 and continues as long as you’re with us.
Can I see my website before it goes live?
Yes. You get access to a staging environment during days 7-12. You’ll see everything before your customers do. This is where the 3 revision waves happen—you request changes, we make them until it’s perfect. By day 12, you approve the final version before launch on day 13-14.
What if I don't like the direction after initial discovery?
We discuss concerns immediately after days 1-2. If there’s misalignment, we address it before moving to the design mockup stage. We’re not moving forward until you’re confident in the direction.
How do you know what keywords to target?
Keyword research happens in Phase 2, weeks 4-6. We research what YOUR customers actually search for in YOUR market—search volume, competition difficulty, conversion likelihood. We target 10-20 keywords that are realistic for your specific niche and location. A rural market ranks differently than an urban market. We adjust strategy accordingly.
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Stop Hoping. Start Ranking.
See your business ranked on Google Maps. Get your free mockup first.
Questions? View our full FAQ above or email us.